The Pepperl+Fuchs branch in Trutnov received an accolade for its creative and authentic employer branding video at the Czech Recruitment Academy Awards in late April.
Every year, the Recruitment Academy (RA) Awards are presented in the Czech Republic and Slovakia for the best personnel marketing projects of the year. The competition was initiated and is organized by the Recruitment Academy, a leading Czech provider of training and continuing education in the recruitment segment.
The award categories vary according to current trends and challenges in recruitment. In 2023, for example, participants were invited to submit entries for “Recruiter of the Year,” “Best Employer Branding Campaign,” “Innovative HR Project,” and “Best Use of Technology in Recruitment.” With 105 participants and nearly 200 submissions, the organizers set a new record this year. A genuine challenge for the high-profile jury which was faced with the task of selecting each category’s winners. In their selection, they took into account factors such as innovative drive, creativity, effectiveness, and impact on the recruitment industry.
Humor and positivity
The HR team at the Pepperl+Fuchs branch in Trutnov submitted an entry for the “Best Recruiting Video” category and was awarded fourth place among many submissions. “Although we thought we had done a great job and had also already received a lot of positive feedback, we didn’t expect to be so successful,” says Petra Horáčková, HR Consultant of Pepperl+Fuchs in Trutnov. “Especially due to the large number of applications this year.”
The Pepperl+Fuchs video was aimed in particular at potential employees from the Trutnov area, so it was broadcast on local TV. A nationally known TV presenter from Trutnov was brought in to star in it. In the video, he plays the fictitious role of a “happiness manager” tasked with making sure the company’s employees are satisfied. “To get the most authentic responses possible from the staff, everything was filmed using a hidden camera,” Horáčková explains. “The humor, the truly heartwarming positivity, and the highly candid statements ultimately convinced us and our target group, and evidently the jury as well. We had so much material that we could have even made a 30-minute short film. But in the end, we had to limit ourselves to a five-minute video.”
The RA Awards ceremony was held at Jatka78, a prominent cultural center in Prague, on April 20. The event draws a veritable “who’s who” of HR and recruiting professionals and organizations every year. The personnel team from Pepperl+Fuchs consisting of HR Manager Jana Marečková and HR Consultants Lucie Hlaváčková and Petra Horáčková celebrated their success at the event.
Watch the Employer Branding video of Pepperl+Fuchs Trutnov here.
